To get close to your clients you have to establish on the local market. For booming businesses such like health care, private education, elderly care, cleanTech and food and beverages etc. you would benefit substantially if you have local establishment. China is the world’s fastest growing market and Sweden’s most important trade partner in Asia. Despite the enormous market size China is characterized by a certain amount of complexity. To be able to fully take advantage of what China has to offer, it is essential to be well prepared before entering the Chinese market and have established what kind of local presence it would be. According to Chinese law on foreign investment, there are four main ways of establishment:
In China personal relations, so called ”Guan xi”, are an essential part of doing business in China. The process of establish personal relationship is a process to build up trust. Informality is also an important part of Chinese business culture, e.g. business is sometimes done over dinner.